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Building Brands with Strategic Insight and Thoughtful Creative










‍

Hello! I’m Natalie, the founder and creative mind behind Lucent Studio.

With a Bachelor’s and Master’s in Finance, and years of experience working with startups, I understand the unique challenges of building and scaling a business. That’s why I created an all-in-one brand package tailored specifically for early and growth-stage companies. I’m passionate about helping startups get their brand right from the start and empowering them to grow their brand with confidence.

My goal with every project is to meet you where you are, become your trusted branding expert, and equip you with the tools to confidently launch, amplify, and grow your brand.

Natalie Urban
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Based in Williamsburg, Brooklyn

Client Testimonials

“Extremely competent, strategic and creative, Natalie delivers outstanding brand identity and design elements. She thoughtfully listens to your business goals, conducts in-depth research, and collaborates with clients throughout the design process. Beyond her business competence and design talents, Natalie is a pure delight to work with! Exceedingly pleasant, super responsive and positive – Natalie makes you feel heard, understood and she knows how to make your dreams a reality!”

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Valerie Fuster
Valerie Fuster
Real Estate Agent
A top Maryland-based real estate agent

“Natalie took time to get to know me and my brand. She provided amazing structure and direction to bring out creative direction and guide us towards amazing results. Lucent Studio is the only design group that I will work with, and they are an invaluable part of my company's brand successes.”

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Jake Ottenwaelder
Jake Ottenwaelder
Principal Privacy Engineer, Integrative Privacy
A holistic approach to data privacy

“Lucent Studio created a brand for my YouTube channel and I couldn’t be more pleased with the result. As a client, I appreciate that the work reflects my original vision but with some great surprises brought to you by Lucent.”

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Clare Jessey
Clare Jessey
UX Designer, Philips Healthcare

“Natalie was extremely professional and delivered a final product that we loved. She kept us updated throughout the entire process and was very communicative. We would absolutely recommend working with her!”

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Noah Vernick
Noah Vernick
Founder, Anomaly Coffee Company
Specialty coffee roaster and mobile espresso bar

“I couldn’t be happier with the brand package Lucent Studio created for me. Their thoughtful communication and attention to detail made for a seamless process and stellar final product.”

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Liam Harrington
Liam Harrington
Actor and Filmmaker

“Lucent Studio crafted a package that not only aligns with our vision, but also resonates with our audience. Their passion and process ensured meaningful design and that our message was effectively communicated, enhancing our brand presence for years to come.”

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Emily Glinsmann
Emily Glinsmann
Operations Manager, TMI Consulting
A research study focused on corporate racial justice

“Lucent Studio is incredible to work with and helped me design my brand from the ground up, which allowed my Instagram to go viral within just a few months.”

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Danielle Norwitz
Danielle Norwitz
Founder, Dash of Danielle
A personal blog sharing plant-based recipes

Ready to Start?

Schedule a 30-minute call to learn about our branding process, determine if we're the right fit, and discuss potential next steps.

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